brick-and-mortar

adjective

brick-and-mor·​tar ˈbrik-ən(d)-ˈmȯr-tər How to pronounce brick-and-mortar (audio)
variants or bricks-and-mortar
: relating to or being a traditional business serving customers in a building as contrasted to an online business
a brick-and-mortar store

Examples of brick-and-mortar in a Sentence

Recent Examples on the Web Rosemarie’s, which started out at farmers markets in 2018 and transitioned to a brick-and-mortar space last June, serves sliders only. Pam Kragen, San Diego Union-Tribune, 24 May 2024 Founded in the 1890s and evolving from a general store to selling porcelain wares, Wing on Wo & Co.'s brick-and-mortar shop serves as an example of generational commitment and a meeting place for community activism. Leah Sarnoff, ABC News, 23 May 2024 Popular on Variety Despite making its first foray into brick-and-mortar retail through the new partnership with Mack, A24 will continue to see these books online as well. Alex Ritman, Variety, 21 May 2024 Telehealth can’t replace in-person care A common rationale for this brick-and-mortar backsliding is the notion that virtual care can’t match the experience of seeing a doctor in person. Owen Tripp, STAT, 21 May 2024 Alpine 4 understands the nature of how technology and innovation can accentuate a business, focusing on how the adaptation of new technologies, even in brick-and-mortar businesses, can drive innovation. Miami Herald, 17 May 2024 In a period when many brick-and-mortar stores were forced to go virtual or shutter altogether, Lesley Ware and other aspiring store owners were able to focus on growing their labels without the hanging anxieties of acquiring and maintaining retail space. Essence, 16 May 2024 The store-within-a-store concept offered Chicago shoppers an opportunity to buy Toys R Us products in person since the company moved primarily to online sales after closing its brick-and-mortar locations in the wake of its 2017 Chapter 11 bankruptcy filing. Shanzeh Ahmad, Chicago Tribune, 10 May 2024 Its plans to reinvent brick-and-mortar shopping through technology haven’t gone as planned. Jason Del Rey, Fortune, 9 May 2024

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'brick-and-mortar.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1975, in the meaning defined above

Time Traveler
The first known use of brick-and-mortar was in 1975

Dictionary Entries Near brick-and-mortar

Cite this Entry

“Brick-and-mortar.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/brick-and-mortar. Accessed 28 May. 2024.

Last Updated: - Updated example sentences
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